HENO

Scaling a Healthtech Startup

HENO is a cloud-based practice management solution aimed to optimize the processes of physical therapy clinics. Taking on the outdated methods these clinics currently use, HENO provides an all-in-one platform to streamline their operations.

When we met the HENO team at the Orlando accelerator program Starter Studio, we saw that they were on their way to making a big impact in the healthtech space. We knew that setting them up with unique branding, a responsive website and a comprehensive marketing strategy would launch them from early to growth stage, and beyond.

Services

Branding Design
Website Design & Development
Content Marketing

Branding Design

Integrating a startup’s mission into their branding

HENO was created based on its founders’ own experiences as physical therapy practice owners. They were frustrated with relying on multiple, disjointed platforms and programs to run their clinics and sought out to build a platform that tackles this problem.

We chose to highlight how the platform combines all of the most important features practices need into an all-in-one practice management solution. The name HENO references the classical Greek word henosis, meaning “oneness,” “union,” and “unity.”

Website Design & Development

Telling a vibrant brand story in a monochrome market

As a startup in the healthtech space, we knew it would be important to make the HENO website inviting and easy to navigate. We focused on laying out the features and benefits of the platform to ensure potential customer had a clear understanding of how it could help streamline their practice before they even booked a demo. The HENO website was set up to not only attract and educate leads, but also to convert.

Content Marketing

Helping practice owners optimize their processes through educational content

With a large number of physical therapists and their staff relying on outdated methods to run their practices, HENO and our team saw an opportunity to create informative content to educate them on practice management optimization.

Informative Practice Management Blogs

Content Offer Landing Pages

Lead Nurturing Emails

Outcomes

Website Visitors

Increased the number of website visitors by 63% in the first month.

Organic Traffic

Increased organic traffic by 83% in the first quarter.

Content Marketing

Increased number of blog views by 97% in the first quarter.

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