Fattmerchant Billboard


Breaking Into the Competitive Payment Industry as a New Fintech

After introducing a new direct-cost approach to credit card processing, Fattmerchant had two concerns. They needed to break into the competitive merchant services industry, and they wanted to turn their website into a primary source of new leads.

To reel in more customers online and secure a space for Fattmerchant in the competitive merchant services industry, our strategy focused on integrating consumer education and brand personality into their website, social media profiles and branding.

  • Branding Design
  • Website Design & Development
  • Content Marketing

“GreenHouse was a great partner for our rapidly growing startup. Their team was innovative, creative and really helped position us for success. From our new website to branding and inbound marketing, they produced excellent work and delivered on time.”

— Suneera Madhani, CEO Fattmerchant

Branding Design

Branding to breathe life into the competitive credit card processing industry

Fattmerchant’s redesigned logo needed to differentiate themselves from the dryness of the credit card processing industry. What started off as a logo “refresh” turned into a full-on redesign.

We presented logo designs that would not only to set them apart as a fresh, hip face in the credit card processing industry, but that would support their core company values: fun, fairness and savings.

Website Design & Development

Creating a website built for lead generation and small business owner education

Fattmerchant needed to modernize their site to reflect their brand personality and improve conversions. To educate business owners on the true cost of payment processing and establish trust, we created industry specific landing pages for each of their buyer personas and built an easy to use Savings Calculator that would give leads an estimate for how much they could save by making the #FattSwitch.

Content Marketing

Providing an educational resource on payment processing

To help business owners better understand how to save money credit card processing, we created keyword-optimized, educational blog content that showed off Fattmerchant’s brand personality while establishing transparency and trust. We promoted this content on Fattmerchant’s social channels and drove blog visitors to premium content offers to capture earned traffic.

Custom HubSpot Templates

  • Informative Payment Processing Blogs
  • Content Offer Landing Pages
  • Lead Nurturing Emails


Interested in learning more?

We’d love to hear what projects you have on the roadmap and how we can help you get the results you’re looking for.

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