Addition Financial
Breaking Ground into New Digital Channels
“From understanding our goals and member values to creating strategic content and design, the GreenHouse team has truly become a trusted partner to our marketing department at Addition Financial. Based on their expertise, follow-through, and results, I would gladly recommend GreenHouse to other financial institutions.”
— Suzanne Dusch, VP of Marketing
![Addition Financial Website Home Screen Design](https://ghagency.com/wp-content/uploads/2019/06/additionfi-website-screen.png)
![Addition Financial Mobile Designs](https://ghagency.com/wp-content/uploads/2019/06/additionfi-mobile-screens-1.png)
![Addition Financial Online Banking](https://ghagency.com/wp-content/uploads/2019/06/Online-Banking1-1.png)
![Addition Financial Inbound Marketing Blueprint](https://ghagency.com/wp-content/uploads/2019/06/Inbound-Marketing-Blueprint-1.png)
![Addition Financial Educational Blogs](https://ghagency.com/wp-content/uploads/2019/06/GH_AF-tablet-1-960x680.jpg)
Content Marketing
Keyword-Optimized Educational Financial Blogs
![Addition Financial Landing Page](https://ghagency.com/wp-content/uploads/2019/06/GH_AF-laptop-1-960x680.jpg)
Custom HubSpot Templates
Marketing Qualified Content Offer Landing Pages
![Addition Financial Emails](https://ghagency.com/wp-content/uploads/2019/06/GH_AF_Hubspot-emails.png)
![Addition Financial Digital Ad](https://ghagency.com/wp-content/uploads/2019/06/GH_AF-iphone-1-960x680.jpg)
Digital Campaigns
Increasing member wallet share and driving core deposits
Using disconnected marketing tools, Addition Financial was unable to track campaigns back to member and loan growth. They had never invested in digital advertising at scale, so this gave us room to test different marketing channels and optimize for cost per acquisition. We utilized email marketing, custom Facebook audiences, and search intent Google Ads to promote high-value loan products.
![Addition Financial Sales Automation](https://ghagency.com/wp-content/uploads/2019/06/AF_scheduling.png)
Outcomes
![Attract Visitors](https://ghagency.com/wp-content/uploads/2019/06/attract-visitors.png)
Attracted Visitors
Thirty days after the website redesign and 18 months of inbound marketing, Addition Financial saw an 83% increase in new organic visitor sessions.
![Convert Leads](https://ghagency.com/wp-content/uploads/2019/06/convert-leads.png)
Converted Leads
Thirty days after implementing the newly designed HubSpot templates, Addition Financial saw a 21% increase in landing page submission rate.
![Close New Members](https://ghagency.com/wp-content/uploads/2019/06/close-new-members.png)
Closed New Members
Thirty days after launching the website personalization and custom audience digital ads, Addition Financial saw a 47% increase in new qualified sales leads.
Interested in learning more?
We’d love to hear what projects you have on the roadmap and how we can help you get the results you’re looking for.